ON-DEMAND WEBINAR

Post-Game Report: Unpacking The Big Game Ads

Understanding which ads from The Big Game made the biggest impact on viewers…and why.

Watch this discussion featuring Jennifer Ng, The Trade Desk and Brad Raimer, Digitas a deep dive into the creative trends from this year’s big game, what resonated with consumers, and the impact they foresee on future campaigns across the industry.

Fill out the form to access the webinar recording!

During this webinar, you will:

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Learn

Learn which ads were perceived most strongly in terms of Overall Reaction, Memorability, Purchase Intent, Brand Interest...and more!
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Understand

Understand which ads performed best in terms of driving up brand awareness after the Big Game, and what ad perceptions were most predictive of brand lift
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Gain

Gain insights from a panel of distinguished industry professionals on how these trends will impact future campaigns and creative in the months ahead
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SEE WHICH BIG GAME ADS WON ON CREATIVE APPEAL AND AWARENESS LIFT

We tested the creative appeal and brand lift of every single ad from the Big Game using DISQO’s proven, single-source data-driven methodology. See which ads excelled on these distinct metrics, and who put it all together for the best overall performance.

READ ABOUT STRATEGIES THAT LED TO OUTSIZED IMPACT ON BOTH METRICS

Beyond measuring creative appeal and awareness lift,  we coded each ad on key attributes (celebrity usage, tone, diversity, length, CTAs, etc.) to discover which attributes are associated with stronger/weaker ad performance.

Watch now!

Our Speakers

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Brad Raimer

Senior Analyst, Data and Analysis

Digitas

Brad graduated from Penn State in 2019, and moved to San Francisco shortly after to begin his career in media analytics. He then moved to his current agency, Digitas, where he helped to grow businesses across a variety of verticals, including entertainment, CPG, and hospitality. Brad is passionate about using advanced measurement, research, and testing to transform business strategies.

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Jennifer Ng

GM, Advertiser Insights

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Jennifer Ng holds 20+ years of experience in marketing analytics, measurement, insights, and building high performance teams. She is currently the GM, Advertiser Insights at The Trade Desk responsible for delivering strategic data and insights to TTD’s advertisers. Prior to The Trade Desk, Jennifer led measurement for Meta’s top CPG and Pharma clients. And at Kantar Millward Brown, she led innovations in ad effectiveness including introducing digital ad effectiveness methodologies to the Asia Pacific market while living in Japan.

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Patrick Egan

Director, Product Marketing

DISQO

Patrick is a Director of Product Marketing at DISQO, specializing in research and insights within their ad measurement, ad testing, and consumer survey tools. Prior to DISQO, Patrick has been in research consulting on both the client side (aviation, education) and vendor side (CPG, auto, foodservice, finance), serving as an expert in research design, advanced analytics, and data-driven decision-making. He obtained his Ph.D. in 2012 from Indiana University, with a focus in social psychology and research methods. He lives in Chicago, IL with his wife Viktoria and dog Wuffa.

 

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Roddy Knowles

Product Evangelist

DISQO

Roddy is Product Evangelist at DISQO, focusing on helping companies best leverage DISQO's suite of products and keeping customers at the center of product decisions. He is a frequent speaker, award-winning author, and champion of research innovation and best practices. An industry veteran, he actively supports the research community as an Insights Association IPC Laureate and board member at MRII.