Overview
An energy drink brand partnered with VITRO and PDi to stand out in a competitive beverage market. VITRO crafted impactful messaging, while PDi used AI insights to optimize reach and frequency. Targeting active adults aged 18-29, especially women, the campaign successfully boosted brand metrics like awareness, purchase intent, and engagement, as measured by DISQO’s Brand Lift solution.
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Challenge
Standing out in the crowded energy drink market by connecting with active, health-conscious consumers.
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Solution
The campaign used AI targeting and CTV ads to reach key demographics and measured success with DISQO’s Brand Lift solution.
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Impact
The brand achieved 8x lift in aided awareness and 2.4x in purchase intent, with strong audience engagement from its target audience.
Energizing CTV advertising success
This campaign highlights how AI and CTV can deliver incremental lift through precision targeting and data-driven strategies. A zero-sugar, plant-based energy drink targeted active adults to differentiate itself effectively. AI-driven targeting was key to the campaign's impact, proving the value of advanced methods in achieving real results.
Ad effectiveness measurement fueled by DISQO’s insights
VITRO and PDi trusted DISQO to measure their energy drink client’s campaign, revealing how it resonated with the target audience and drove brand metric KPIs. Whether it’s a CTV or multi-channel strategy, DISQO delivers full-funnel ad insights to help brands, agencies, and media companies understand performance across all channels. DISQO provides reliable data to optimize your ads. Get actionable insights to improve your advertising strategy with DISQO.