Defending Market Research From Fraud in Today’s World

Learn how to defend market research from rising and increasingly sophisticated fraud, which was presented at the Quirk's Global Virtual Event. 


Key Takeaways
The research industry experienced a huge spike in fraud in the fall of 2020. The problem is only going to get worse as fraudsters become bolder and more sophisticated than ever. The consequences can be dire as data integrity is compromised, ultimately leading to poor business decisions. 
DISQO’s Chief Customer Officer Bonnie Breslauer sheds light on how fraudsters are proliferating and bypassing quality checks to make money from surveys. Important and practical steps for deterring fraud will be discussed, including methods proven effective over the years and the latest technology.