SPOTLIGHT

TV Campaign Measurement

Measure Linear & CTV ad effectiveness with DISQO

Download to see how our single-source platform objectively provides a complete view of your ad effectiveness across TV, digital, and social media.

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Cross-media

Measure TV’s contribution in your omnichannel campaigns, alongside digital and social media with a single objective methodology.  
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Full-funnel

Understand how your campaigns lift brand perceptions and drive down-funnel behavioral outcomes like search, site visits and shopping.  
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Granular metrics

See detailed brand and performance lift metrics for every channel, demo, and ad creative so you can optimize in real-time! 
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Deterministic TV Measurement

By integrating with multiple TV data exposure partners, DISQO is able to deterministically match household-level exposure with consumers in our direct audience to measure the true impact of your media.

Optimize TV in your media mix

Marketers have wanted to measure their most important channels (TV, digital, and social) – with a single, unified view. DISQO’s near real-time dashboard offers that to remove blind spots across your entire media mix, and help you optimize every working dollar.

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