On-DEMAND WEBINAR

Transparent, Full-Funnel Measurement is Real

How Warner Bros. Discovery, Havas Media and Teads Prove Their Value

Watch this discussion to hear from Warner Bros. Discovery SVP Noelle Huynh, Teads SVP Neala Brown, Havas Media EVP Teodora Scutelnicu, and DISQO EVP Stephen Jepson — who will discuss how they’re objectively measuring brand lift and purchase journey behaviors to show total campaign impact.

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During this webinar, you will:

Learn

Learn how silo-free, cross-platform ad measurement (digital, social, CTV, and TV) can help brands and publishers prove campaign effectiveness.

Hear

Hear how single-source measurement through the entire campaign lifecycle is helping brands to better understand the full-funnel impact of their ads.

Understand

Understand how moving past the third-party cookie now is a smart move, regardless of who is sunsetting them - or when.

The future of ad measurement is here

Advertisers demand that media partners prove their value and provide actionable metrics for dynamic and continuous campaign optimization. Today, brands need to show that their ads are driving positive brand metrics and also purchase journey behaviors leading to sales. Media publishers must go beyond ratings and prove the power of their audience and ad inventory in driving revenues near- and long-term.

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Noelle Huynh

SVP, Research & Measurement

Noelle Huynh is the Senior Vice President of Measurement and Research at Warner Bros. Discovery, a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Noelle oversees measurement and analytics uncovering insights to help inform campaign and sales strategies, improve the accuracy of counting audiences, and prove out the distinct value of Warner Bros. Discovery’s diverse portfolio.

Neala Brown

SVP, Strategy & Insights

Neala is SVP, Strategy and Insights at Teads where she oversees intelligence, research and media strategy teams. She brings nearly 20 years of industry experience to the team, with 12+ years focused on identifying business-driving, strategic insights through research, analytics, measurement, and data. She has spent the bulk of career agency side with time at Havas Media and Digitas, building teams that deliver data- driven insights to inform media strategy and deliver effective outcomes for clients. She lives outside Boston with her husband and three children.