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Discover
Discover how to increase ad effectiveness with TikTok's diverse and highly engaged audience.
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Explore
Explore social media purchase behaviors and learn how the TikTok Shop has impacted e-commerce activity.
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Gain
Gain strategic insights into the looming TikTok ban to future-proof your social strategy.
Understanding TikTok’s influence across the funnel
TikTok has reshaped short-form video and dominates video ad spending. In 2023, advertisers spent nearly $4 billion on TikTok for its unique ability to advance brand-building efforts and also drive valuable behaviors, such as search, site visits, and e-commerce.
Strategizing amid uncertainty
Despite a potential TikTok ban, marketers continue their investments. DISQO surveyed 15,000+ US adults from our first-party audience to track evolving consumer attitudes regarding TikTok and optimize their advertising investments. Discover strategies to create engaging content, reach TikTok's diverse audience, and future-proof your marketing.