---
title: Maximize ROI with TikTok Advertising | Strategic Social Media Insights
description: Maximize social media ROI on TikTok with our report. Get insights on audience engagement, e-commerce trends, and navigating a potential TikTok ban.
image: https://go.disqo.com/hubfs/2024%20DISQO%20Campaigns/2024%20DISQO%20Reports/TikTok%20Advertising%20Report/TikTok%202024_Social_Launch_1200x675.png
---

[![DISQO Logo White](https://go.disqo.com/hubfs/DISQO%20RGB%20Logo%20White.svg) ](https://www.disqo.com)

## REPORT

# TikTok Advertising 2024

## Maximize the ROI of your social media investments

Thanks for visiting us from EMARKETER! Download our third annual report for the latest TikTok insights.

Fill out the form to download

![Icon for TikTok Audience](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Value_Team.png?width=500&height=500&name=Icon_Indigo_Value_Team.png)

#### Discover

Discover how to increase ad effectiveness with TikTok's diverse and highly engaged audience.

![eCommerce icon for TikTok purchase behaviors](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Ecommerce.png?width=500&height=500&name=Icon_Indigo_Ecommerce.png)

#### Explore

Explore social media purchase behaviors and learn how the TikTok Shop has impacted e-commerce activity.

![Icon for learning insights to future-proof social strategies amid a potential TikTok ban](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Learning.png?width=500&height=500&name=Icon_Indigo_Learning.png)

#### Gain

Gain strategic insights into the looming TikTok ban to future-proof your social strategy. 

![](https://go.disqo.com/hubfs/raw_assets/public/DISQO_Apr_2023/assets/images/none.png)

![Image with graphics and outline of women with shopping bag representing TikTok Shop](https://go.disqo.com/hs-fs/hubfs/2024%20DISQO%20Campaigns/2024%20DISQO%20Reports/TikTok%20Advertising%20Report/TikTok%202024_Web_HS%20LP_800x800.png?width=800&height=800&name=TikTok%202024_Web_HS%20LP_800x800.png)

 

## Understanding TikTok’s influence across the funnel

TikTok has reshaped short-form video and dominates video ad spending. In 2023, advertisers spent nearly $4 billion on TikTok for its unique ability to advance brand-building efforts and also drive valuable behaviors, such as search, site visits, and e-commerce.

## Strategizing amid uncertainty

Despite a potential TikTok ban, marketers continue their investments. DISQO surveyed 15,000+ US adults from our first-party audience to track evolving consumer attitudes regarding TikTok and optimize their advertising investments. Discover strategies to create engaging content, reach TikTok's diverse audience, and future-proof your marketing.

[ Download ](https://go.disqo.com/tiktok-advertising-2024-emarketer#form)

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