Driving TikTok ad effectiveness

What every brand needs to know to measure and ultimately increase the brand and outcomes lift of their TikTok campaigns.

Download our report and learn how brands can harness DISQO’s platform.

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Icon_Indigo_Explore attitudes and behaviors​


Explore how to capture attention, build top-of-funnel awareness and appear culturally relevant with consumers.




Discover what attracts consumers to the platform and create content that is fit-for-purpose.


Learn how to measure ad effectiveness with Brand Lift and Outcomes Lift solutions that can compare TikTok to other channels.

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Don’t make ads. Make TikToks.

TikTok offers brands the opportunity for creative and experimental marketing campaigns, but with increasing competition and exposure to ads, it's important to develop proven and relevant content that resonates with consumers and drives measurable impact.

TikTok and the path to purchase

With trending hashtags like #TikTokMadeMeBuyIt, consumers go beyond simply sharing TikToks. Understanding the nuances of effective marketing on TikTok remains a dynamic and ongoing opportunity for brands.