CASE STUDY

Sustained Impact

Behavioral lift data with a longitudinal view showed a major retailer how campaign performance endured after the ads stopped running.

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Icon_Indigo_Explore attitudes and behaviors​

Explore

Explore how behavioral data revealed lift that surveys alone couldn’t show.
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Discover

Discover how brand attitudes are linked to post-campaign behavior.
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Learn

Learn how the campaign delivered impact far beyond the in-flight period.
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DON'T RELY ON SURVEYS ALONE

The retailer needed to understand how their campaign drove purchases. Going beyond attitudinal surveys gave them the insight they needed to evaluate campaign performance on sales and web visitation.

TAKE THE LONG(ITUDINAL) VIEW

By taking a longitudinal approach, the retailer learned that their holiday campaign had tangible impacts on consumer behavior long after the campaign window had closed.

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