REPORT

Making marketing wagers on online sports betting

Consumers’ digital behaviors underscore brand opportunities amid CX risks.

Download the DISQO report and learn how testing and measuring ads may unlock opportunities with new segments.

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Learn

Learn how attitudinal (Brand Lift) and behavioral (Outcomes Lift) differences between groups are used to calculate advertising lift, enabling powerful conclusions about marketing performance.

 

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Discover

Discover how using the industry’s largest fully-consented audience, DISQO can help you execute cutting-edge targeting on your specific audiences.

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Explore

Explore how to nimbly test messaging and creative to be confident in placing the right bets on campaigns.

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Exploring Consumer Reactions and Trends in Online Sports Betting

Projections indicate that ad spending for sportsbooks in the US will soar to approximately $2 billion in 2023, marking an 8% year-over-year increase. Amidst this flood of sports betting advertisements, it's crucial to understand how consumers are responding. With an audience of 2M+ opted-in consumers, DISQO offers unique, single-source data about customer experiences.

Measuring Consumer Digital Behaviors

DISQO utilized desktop and mobile metering capabilities to measure and analyze consumers' digital behaviors. This provides insights into site visitation, app usage, and search behavior for top sports betting brands like DraftKings and FanDuel. We examined changes in digital behaviors over the past year across various demographic subgroups such as age, income, and gender.

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