2024 Social Media Advertising Effectiveness Benchmarks

Compare your brand’s performance across channels and categories

Download to benchmark your social media campaigns’ performance.

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See how social media ads perform across 17 distinct Brand and Outcomes Lift metrics.
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See the industry categories where social media ads outperform overall benchmarks.


Discover industries in which social media ads can drive distinctive lift patterns.
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Channel-level insights

As social platforms continue to dominate the digital landscape, brands need effective strategies to optimize their ad spend and drive meaningful engagement. Our comprehensive benchmarks empower marketers to make informed decisions and maximize impact.

Holistic metrics and industry nuances

Go beyond the topline and explore the diverse attitudinal and behavioral metrics where social media channels shine. Explore how patterns vary by industry to uncover where social can be most impactful for particular products and brands.