REPORT

Social Media Advertising Effectiveness Benchmarks

Understand the true impact of your social ads, from awareness to action

Download our report to understand the norms for brand and outcomes lift on social media.

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Understand

Understand how social media drives awareness, consideration, and purchase intent and influences consumer actions like purchasing, browsing, or searching across categories.

Compare

Compare your campaigns to over 1,650 others across social media platforms, explore industry benchmarks, and learn to allocate your budget for maximum impact.

Optimize

Optimize your approach with actionable recommendations for brands at any maturity level and enhance social media ad performance to maximize ROI with proven strategies.

How effective is your social media advertising?

Social media is now the #1 media driver of consumer purchases, surpassing traditional channels. However, proving ROI can be a challenge without the right tools. This report breaks down key performance metrics across platforms like Facebook, TikTok, and Instagram, providing actionable benchmarks to help you refine your strategy and outperform the competition. Learn how social media transforms the customer journey and discover cross-channel and industry-specific insights to measure and optimize your advertising efforts.

Unmatched expertise in social ad measurement

DISQO is the trusted expert in ad effectiveness measurement, offering an identity-based platform for an unbiased view of performance. We measure across social platforms, capturing the full consumer journey—from ad exposure to purchase. By eliminating blind spots, we deliver insights that help advertisers understand ROI and optimize campaigns. Leading brands and agencies trust DISQO to drive results and shape the future of advertising measurement.

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