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Learn
See how social media ads perform across 17 distinct Brand and Outcomes Lift metrics.
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Identify
See the industry categories where social media ads outperform overall benchmarks.
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Discover
Discover industries in which social media ads can drive distinctive lift patterns.
Channel-level insights
As social platforms continue to dominate the digital landscape, brands need effective strategies to optimize their ad spend and drive meaningful engagement. Our comprehensive benchmarks empower marketers to make informed decisions and maximize impact.
Holistic metrics and industry nuances
Go beyond the topline and explore the diverse attitudinal and behavioral metrics where social media channels shine. Explore how patterns vary by industry to uncover where social can be most impactful for particular products and brands.