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Uncover
Uncover how podcast ads can exceed other channels in capturing listener attention and driving impactful behavior.
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Understand
Understand the true impact of your podcast advertising on consumer behavior, and take confident steps toward optimizing ROI.
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Explore
Explore how DISQO, a leader in cross-platform ad effectiveness measurement, is transforming how brands understand their podcast campaigns' impact.
Why lean into your podcast advertising strategy? Listener engagement and harnessing loyalty.
DISQO’s survey of over 30,000 US consumers reveals that one-third listen to podcasts weekly, or more often. Nearly 70% of consumers listen to podcasts, and half of the listeners tune in very frequently, boosting the potential for impactful interactions. By establishing a connection between brands, listeners, and content, you can lay the foundation for a successful campaign.
Future-Proofing your strategy: expert recommendations.
Industry experts Elli Dimitroulakos, Global Head of Ad Innovation at Acast, and David McManus, Podcast Product Manager at The Atlantic, guide you through the nuances of the podcast advertising landscape. With these expert insights, you'll be equipped to maximize your campaign's impact, engagement, and ROI.