REPORT

Holiday shopping actions and intentions

Spending less + trading down, further down the income ladder
DOWNLOAD

DIS_ADM_HavasConsumerShopping_LPBG_Desktop_800x600_DC

 

2022 vs. 2021 spending by category

See category-by-category where consumers are pulling back spending for EOY 2022, compared to what they did during EOY 2021. Learn where they are planning to trade down to cheaper products and experiences, and the limited categories where they’re willing to trade up to more premium options.

Income-level discrepancies abound

For all analyses, explore how household income heavily splits these spending intentions, with lower-income consumers much more likely to pull back across categories. View patterns from over 5000 US consumers that showcase a tale of two economies that is likely to persist well into the start of 2023.

Do_The_WeRQ___Icon___volume-1See where trading up and trading down is happening for everyday US consumers trying to maximize their holiday season

 

7898509_optimize_business_finance_office_marketing_icon
Assess how economic constraints are differentially impacting certain industry categories more than others

 

290143_cash_money_payment_wallet_icon-1Build a more robust understanding of the current consumer mindset towards holiday shopping, savings, and splurging

Download the report

Stay up-to-date on the current consumer mindset for EOY 2022, and start planning your 2023 positioning.