LGBTQ+ themed advertising finds a receptive audience
DISQO’s 2021 LGBTQ+ ad study with Do The WeRQ
Who recalls seeing LGBTQ+ ads? Do they want more?
In June 2021, DISQO surveyed more than 10,000 members of its opt-in consumer audience to understand how they may have been impacted by LGBTQ+ ads during Pride month and beyond, and to learn their attitudes toward LGBTQ+ oriented advertising.
How much LGBTQ+ ad content should be created?
Inarguably, the representation of LGBTQ+ people and stories in advertising has made tremendous strides over the decades. Our research showed a minority of resistance to this advertising. In fact, a significant percentage of respondents wanted even more.
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