LGBTQ+ themed advertising finds a receptive audience

DISQO’s 2021 LGBTQ+ ad study with Do The WeRQ

Who recalls seeing LGBTQ+ ads? Do they want more?

In June 2021, DISQO surveyed more than 10,000 members of its opt-in consumer audience to understand how they may have been impacted by LGBTQ+ ads during Pride month and beyond, and to learn their attitudes toward LGBTQ+ oriented advertising.

How much LGBTQ+ ad content should be created?

Inarguably, the representation of LGBTQ+ people and stories in advertising has made tremendous strides over the decades. Our research showed a minority of resistance to this advertising. In fact, a significant percentage of respondents wanted even more.