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Learn
Learn how DISQO's Brand Lift and Outcomes Lift provide comprehensive, full-funnel measurement of your campaigns’ impact.
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Gain
Gain actionable insights from three essential categories of metrics: search, site visitation, and purchase behavior—all validated by real behaviors.
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Contextualize
Contextualize your campaign performance using normative and objective benchmarks that give you confidence in the relative performance of your campaign.
Why does full-funnel measurement matter?
Top-of-funnel metrics are important in ad measurement, but they leave uncertainty about how your campaigns drive the purchase journey behaviors you seek. To understand the total impact, you need to see the full funnel, brand, and behavioral KPIs. You can measure how ad exposure influences digital behaviors like search, site visitation, and shopping across platforms. Learn how.
A Comprehensive Look at Outcomes Lift KPIs
Outcomes Lift goes beyond conventional Brand Lift studies, offering a comprehensive, captivating, and actionable perspective on campaign performance. It accomplishes this by presenting three distinct categories of metrics, all of which are substantiated by real-world behaviors.