REPORT

DEMYSTIFYING MID-FUNNEL AD IMPACT

Your guide to Outcomes Lift measurement

What is Outcomes Lift and why is it important?

Outcomes Lift is a set of powerful incremental attribution insights on how campaigns impact the middle of the customer journey. See search, visit, and purchasing activities directly driven by your advertising campaign.

Real advertising impact on the entire path-to-purchase

Uncover how your ads influence your brand, your category, and your competition across all digital platforms. See the full consumer journey on CTV, OLV, display, mobile, social, and e-commerce sites after ad exposure.