FOUNDATIONS • TWO

A Kaleidoscope for Cross-Platform Measurement

Does measuring ad exposure in silos distort your campaign results?

Cross-platform measurement is foundational

Audiences don’t consume media in silos, so why do so many marketers settle for siloed campaign measurement? In fact, almost half of DISQO's panel members cross social media walls each week — and that overlap has serious consequences for marketers who can’t measure their entire campaign holistically.

Mutant impacts of measurement

The limits of siloed effectiveness reporting create contaminated datasets that warp marketers’ ability to run strategic campaigns. Your campaign lift reports can become mutants, leading your brand in the wrong direction. The solution? Go back to the classics, single-source measurement — we’ll show you how.