Report

Moving the Needle

Persuading the vaccine "unsure"

What You'll Get

  • Learn the attributes associated with uncertainty around receiving a COVID-19 vaccine
  • Understand if the "Unsures" even view COVID-19 as a real problem
  • Discover what role pharmacy brands can play in getting us to herd immunity

Get the Report

To understand a marketing challenge for the ages

What attributes are associated with uncertainty around receiving a COVID-19 vaccine?
Do Unsures even view COVID-19 as a real problem?
What role can pharmacy brands play in getting us to herd immunity?

JAB OR JAB NOT? 

Four out of ten unvaccinated adults say they won’t take a jab or are unsure about it. Identifying and persuading vaccine fence sitters to not throw away their shot is key to halting the pandemic.

DRUG STORES FTW

Reaching the Unsure requires tapping into the information sources that they listen to about vaccines. Rite Aid, Walmart, Walgreens, CVS and other local pharmacy brands are well positioned to move the needle.