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A look at the key demographics of the early Clubhouse audience
Predictors of consumer interest in audio-only social chat
Data on podcast and video chat usageMuch of the early press coverage of Clubhouse centered on tech-centric angles featuring Bitcoin and Elon Musk. Is there more to the invite-only service than the chance to rub shoulders with tech bros? We looked at early adopters of Clubhouse and predictors of interest in an audio-only social experience to understand if there’s a there there.
While we found awareness of Clubhouse was small and awareness of what Clubhouse is even smaller, there’s meaningful interest in the kind of audio-only social media experience the $1B startup has created. The prospects for Clubhouse and this social media category are improved because of changing behavior amidst the global pandemic.