During this 30-minute webinar, you will:
Learn
Learn more about the recent growth and popularity of podcasts
Gain
Discover
Tap into the growing podcast market
Podcasts are one of the most popular and engaging digital mediums in the US, with an expanding audience and a plethora of topics to cater to various interests.
In just the past five years, podcast listenership has grown roughly 70%, with well over 150 million monthly podcast listeners in the US today.
Our discussion will focus on:
- Growing opportunities in podcast advertising
- Why marketers should pay close attention to this medium
- How to gain a competitive edge in podcast campaigns!
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Elli Dimitroulakos
Global Head of Ad Innovation
Elli Dimitroulakos is the Global Head of Ad Innovation for Acast, the leading podcast platform. Elli is responsible for driving global innovation Acast by working with ad tech experts, governing bodies, agencies and brand partners to design and launch standards and new technologies that enhance the buying experience and drive performance. Elli also oversees the localized programmatic strategy and key partnerships within the U.S., Canada, and Mexico and enables podcast advertisers to effectively and efficiently use programmatic technology to purchase premium podcast inventory across the company's growing portfolio of more than 100,000 shows.
DAvid Mcmanus
Podcast Product Mananger
David McManus is the Podcast Product Manager at The Atlantic, focusing on monetization and analytics for audio products. In more than 6 years at The Atlantic, he has been integral in the execution and coordination of The Experiment, a podcast done in partnership with WNYC as well as Floodlines, a podcast about the aftermath of Hurricane Katrina that won a Peabody Award in 2020. Additionally, he's spearheaded The Atlantic's partnership with Boston Consulting Group, which centered on a custom podcast called American Metamorphosis. To date, American Metamorphosis has received a Native Advertising Award and a Media Voices Publisher Podcast Award, and has generated over 5.2M downloads.
Patrick Egan
Director, Research & Insights
Patrick is a Director of Research & Insights at DISQO, specializing in research and insights within their ad measurement, ad testing, and consumer survey tools. Prior to DISQO, Patrick has been in research consulting on both the client side (aviation, education) and vendor side (CPG, auto, foodservice, finance), serving as an expert in research design, advanced analytics, and data-driven decision-making. He obtained his Ph.D. in 2014 from Indiana University, with a focus on social psychology and research methods.