/Indigo%20Icons/Icon_Indigo_Funnel.png?width=500&height=500&name=Icon_Indigo_Funnel.png){kind=icon}
Inspire Brands
“In reality, there are so many different
KPIs – short-term and long-term. It’s not just
about measuring the last marketing touch;
it’s about understanding what pushed a customer through the full funnel.”
KPIs – short-term and long-term. It’s not just
about measuring the last marketing touch;
it’s about understanding what pushed a customer through the full funnel.”
/Indigo%20Icons/Icon_Indigo_Every%20Outcome.png?width=500&height=500&name=Icon_Indigo_Every%20Outcome.png){kind=icon}
iHeartMedia
“There’s a tremendous need to be nimble and
create new solutions right now. It’s not about
one specific approach, but rather determining
how to tackle challenges now and in the future.”
/Indigo%20Icons/Icon_Indigo_Behavior.png?width=500&height=500&name=Icon_Indigo_Behavior.png){kind=icon}
Mindshare
“Understanding post-exposure behaviors,
especially within walled gardens, enables us
to evolve our media plans and become more effective campaign over campaign.”
