Overview
During one of the most-watched live sports moments of the year, a leading global media and entertainment company partnered with DISQO to prove that premium video advertising drives measurable brand impact across platforms, audiences, and frequency. Using DISQO Brand Lift, the partner captured clear, person-level insight into how premium placements influenced awareness, consideration, favorability, and purchase intent.
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Challenge
Prove that premium video advertising drives real brand lift, not just reach, across TV and digital.
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Solution
Use DISQO Brand Lift to measure incremental attitudinal impact across platforms, audiences, and frequency tiers.
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Impact
Deliver statistically significant lift across the funnel, outperforming industry benchmarks and validating the value of premium video.
Big games deliver big lift.
Premium video wins attention. DISQO proves what that attention delivers. With person-level Brand Lift measurement across platforms, media partners and advertisers gain the clarity to validate premium inventory, differentiate performance, and optimize with confidence.