REPORT

Premium Video Advertising

Optimizing ad effectiveness in the fast-evolving streaming landscape

Download the report to uncover actionable insights that transform your media plans and elevate your premium video campaigns.

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Overview

The future of premium video advertising is dynamic, intentional, and full of opportunities. Unlock the full potential of your ad campaigns with insights drawn from 2,000 respondents in DISQO's latest industry report. Here's a glimpse of what you'll discover inside:
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Discover

Discover audience behavior by exploring platform preferences and attention patterns across demographics.

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Learn

Learn creative strategies to tailor your ads for different devices like CTV and mobile.

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Gain

Gain actionable insights to optimize measurement and make data-driven decisions that resonate with your audience.

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Visualizing premium video ad success

Premium video isn’t just about captivating content; it’s about delivering the right message where your audience is most engaged. This report dives into how audience behaviors, multitasking, and ad resonance can make or break campaign success. It also includes a real-world example of how one brand leveraged these insights to drive impressive results. Understanding these dynamics is no longer optional for advertisers looking to stay competitive.

Watch your premium video ads thrive with DISQO

DISQO delivers comprehensive ad measurement to prove the effectiveness of your premium video campaigns. Our Brand Lift measures attitudinal KPIs like awareness and favorability, while Outcomes Lift tracks post-ad exposure behaviors like search, site visits, and e-commerce activity. By connecting consumer actions to campaign goals, DISQO helps brands, agencies, and media platforms understand full-funnel advertising impact, optimize ROI, and attribute success to the right channels and formats.

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