Overview
As the advertising world shifts beyond cookies and traditional identifiers, brands need new strategies to measure what drives consumer behavior. A leading pet food manufacturer partnered with DISQO to refine its ad measurement using person-level insights. This approach connected brand lift metrics to real behavioral outcomes like site visits, search activity, and e-commerce engagement, delivering a comprehensive view of ad effectiveness.
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Challenge
The pet food manufacturer wanted to go beyond traditional metrics and measure how their advertising influenced real-world consumer behavior, not just attitudinal shifts.
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Solution
By using DISQO’s Outcomes Lift, the manufacturer connected ad exposure to consumer actions with person-level, identity-based data—without relying on cookies or mobile identifiers.
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Impact
The insights revealed platform performance, audience behavior, and the link between intent and action, helping the manufacturer optimize ad spend and boost consumer engagement and purchase intent.
From vanity metrics to valuable insights
The pet food manufacturer unlocked the full potential of its advertising strategy by partnering with DISQO. Through Outcomes Lift, the brand bypassed traditional vanity metrics and measured meaningful behaviors like site visits, search activity, and e-commerce engagement. This identity-based approach offered actionable insights that transformed its campaign from mere awareness to measurable consumer action.
The future of ad measurement starts at DISQO
DISQO’s Outcomes Lift empowers brands to understand the true impact of their advertising by linking ad exposure to real consumer behaviors. Top brands partner with DISQO to achieve granular insights into platform performance, audience behavior, and cross-channel comparisons—helping them optimize ad spend, drive engagement, and boost overall ROI. Isn’t it time you measured what truly matters?