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Learn
Learn the 5 secrets you need to know for running more impactful Brand Lift studies.
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Discover
Discover which Brand Lift metrics best showcase your ad’s effectiveness.
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Explore
Explore how a publisher used DISQO Lift to prove a campaign’s success in driving a +7pt lift in brand consideration.
Drive revenue with more impactful brand lift measurement
Brand lift studies provide valuable insights into the impact of ad campaigns. Understanding KPIs related to awareness, perception, and persuasion is essential for advertisers and publishers to optimize their strategies, allocate budgets, and stay ahead of the competition. Uncover the true impact of your advertising with the unique capabilities of DISQO Brand Lift.
DISQO’s Brand Lift in action
DISQO partnered with a leading media company to evaluate the performance of a blue-chip advertiser’s campaign on their platform. With DISQO’s unique capabilities and methodology, the study revealed substantial lifts in familiarity, favorability, and consideration metrics that surpassed industry benchmarks. The study also showed strong impacts on consideration with audiences who previously bought from the advertiser’s competitors.