On-DEMAND WEBINAR

Navigating Personalization and Measurement in the Post-Cookie Era

Exploring cookie alternatives and how to manage an increasingly complex ad tech environment.

Watch this discussion to hear from The Trade Desk, Crossmedia, and DISQO on what’s involved in measuring campaign effectiveness without cookies.

Fill out the form to access the recording

During this webinar, you will:

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Learn

Learn how new cookieless solutions are being tested, and what’s been learned so far.

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Discover

Discover the mix of alternative identifiers and approaches for targeting and identity-based measurement.

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Understand

Understand the role of AI in the cookieless era.

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Proving campaign effectiveness has never been more important

Post-cookie, advertisers must determine how they’ll continue delivering personalized and relevant brand experiences while also measuring cross-media campaign effectiveness. To chart a path forward, media buyers and planners need to know about all the cookie alternatives out there and how to manage an increasingly complex ad tech environment.

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Our Speakers

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Jennifer Ng

GM, Advertiser Insights, The Trade Desk

Jennifer is responsible for delivering trategic data and insights to The Trade Desk's advertisers. She previously led measurement for Meta's top CPG and pharma clients.

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Lee Beale

Managing Partner, Crossmedia

After running the business intelligence group at OMG's Annalect, Lee joined Crossmedia, where he oversees the business intelligence team. He is a former Adweek Media All-Star.

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Stephen Jepson

President of Media Effectiveness, DISQO

Stephen is a thought leader in ad measurement, providing high-quality and creative solutions to customers who need to understand the impact of their campaign investments. As President of Media Effectiveness, Stephen leads the deployment of DISQO Brand solutions, delivering through our Brand and Outcomes Lift products, working with a growing array of client categories to improve advertising performance.