Overview
A leading audio company partnered with DISQO to demonstrate the effectiveness of podcast advertising on their platform for an online retailer client. The goal? To measure brand impact and consumer engagement and drive real-world results.
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Challenge
Deterministically measure podcast campaigns' effectiveness in driving brand familiarity, consideration, and online engagement.
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Solution
DISQO’s Ad Measurement solution provided a full-funnel view of podcast ad effectiveness, revealing actionable insights.
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Impact
Major gains in branded search, site visits, and audience perception for the retailer's key product categories, proving digital audio media influences purchases.
Amplify the impact of your podcast advertising
Powerful audio storytelling can drive consumer action in podcast advertising, and its effectiveness is amplified when combined with other digital touchpoints. By leveraging DISQO’s advanced ad effectiveness measurement tools, the audio company gained deep insight into audience engagement, brand perception, and key behaviors like search and site visitation, ultimately proving the ROI of podcast campaigns.
Podcast advertising effectiveness measurement fine-tuned by DISQO
Leading companies trust DISQO to validate cross-platform campaign effectiveness and optimize future media strategies. With continuous, always-on measurement, clients can see the full-funnel impact of their advertising, capturing valuable insights into audience engagement across platforms. This third-party data empowers clients to refine campaigns confidently and achieve even greater results.