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Discover
Discover how digital natives filter ads by value and context, not just visibility. Learn which creative elements drive memorability and which ones miss the mark entirely.
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Understand
Understand why nearly half of Gen Z and Millennials are ready to act on a brand when the message matches the moment—and how timing, tone, and placement define ad impact.
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Maximize
Maximize every media dollar with DISQO’s person-level insights, which connect attitudes to outcomes and reveal the full path from exposure to action across screens.
Digital natives, real influence
Gen Z and Millennials are rewriting the rules of advertising. Born into digital environments and fluent in the nuances of social, video, gaming, and streaming, these generations aren’t passively consuming content–they’re curating experiences. They expect relevance, value, and cultural alignment. And they notice when brands get it right. This report breaks down where discovery starts, how attention shifts, and what moves them to act.
DISQO's advantage
At DISQO, we measure ad effectiveness on top of an audience of real people with direct relationships. That means we don’t just track reach—we capture resonance. From brand equity to web lift, from favorability to shopping behavior, DISQO’s platform connects exposure to action across every channel. If you want to understand what’s working, where, and why, this is where you start.