Overview
A leading manufacturer recognized the need to modernize its ad measurement strategy to keep pace with shifting media trends and consumer behavior. Initially hesitant to switch partners due to potential disruptions, the company reevaluated its approach. By consolidating vendors and adopting advanced solutions, it aligned its strategy with its unique campaign and business goals, ensuring more effective and future-ready ad measurement.
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Challenge
The manufacturer struggled with fragmented measurement and limited visibility, making tracking and optimizing ad performance across channels difficult.
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Solution
DISQO’s future-proof measurement solution addressed key concerns, maximized ad effectiveness, and streamlined decision-making.
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Impact
Switching measurement partners delivered cross-platform insights and real-world impact tracking, making their advertising strategy more agile and effective.
Facing fears to find ad measurement success
Switching measurement partners transformed the manufacturer’s advertising strategy. They launched four new campaigns within six weeks using a more accurate, actionable methodology. With true cross-platform measurement, they could see how social media impacted awareness, consideration, and favorability alongside TV, digital, and commerce channels. Outcomes Lift measurement provided clear insights into real-world consumer actions, driving a more agile, informed, and effective approach to advertising.
Fearlessly measure what matters with DISQO
Don’t let the fear of change hold you back from ad measurement success. Leading companies trust DISQO to validate cross-platform campaign effectiveness and optimize future media strategies. With continuous, always-on measurement, clients can see the full-funnel impact of their advertising, capturing valuable insights into audience engagement across platforms. This third-party data empowers clients to refine campaigns confidently and achieve even greater results.