Proving Outcomes Lift for iconic Las Vegas campaigns
R&R Partners quantifies behavioral impact of Las Vegas Convention and Visitors Authority campaigns with DISQO.
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Showing ad effectiveness for a brand everyone already knows
Demonstrating the impact of R&R’s digital campaigns for an already famous destination required data well beyond typical brand lift metrics. Both Brand Lift and Outcomes Lift was used to get the full story of campaign value, made possible by DISQO’s 100% opted in audience.
Impact on downstream travel behavior
R&R collaborated with DISQO to analyze the impact of LVCVA’s digital ad campaigns on online search and website browsing activities. The results showed that their media was driving web traffic to Las Vegas domains and search traffic for highly relevant search terms.