REPORT

LGBTQ+ Advertising & Brand Experience

How brands can show up with integrity during Pride and beyond

Download the latest insights from DISQO and Do the WeRQ to navigate the complexities of LGBTQ+ allyship and drive meaningful impact.

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Discover

Discover consumer expectations and the impact of inclusive advertising on brand loyalty.

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Explore

Explore how consumer recall and receptivity to LGBTQ+ advertising have evolved since last year.

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Understand

Understand the strategic actions brands can take to support the LGBTQ+ community year-round.

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Navigating complexity with integrity

Last year’s challenges underscored the need for brands to define their roles during Pride and beyond. This report, featuring data from over 6,000 consumers, provides a roadmap for authentic and effective LGBTQ+ support.

Strategic insights for success

Discover actionable strategies to foster genuine connections, enhance brand loyalty, and capture the $3.9 trillion in annual global spending power of the LGBTQ+ community.

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