REPORT

A marketer’s guide to advertising effectiveness benchmarks

What to know about data quality and applied analyses to optimize organizational decision-making.

Download our report to learn the best practices and see how your approaches stack up.

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Icon_Indigo_Consumer Sentiment

Identify

Identify the features that make certain ad effectiveness benchmarks more valuable than others.

 

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Assess

Assess how various benchmark analyses can add incremental value to your research program.

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Create

Create a roadmap for maximizing the impact of your ad effectiveness benchmark data.

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Evaluating benchmarks

Identify the core components of benchmark data that you can trust, and see if yours is hitting all the right criteria. From metric depth to measurement recency, determine your brand’s current state of benchmark data quality.

Leveraging benchmarks

Learn the best ways to use ad effectiveness benchmarks to drive insights, and find out which areas you might be overlooking. From self-assessment to metric prioritization, uncover your brand’s current level of analysis sophistication.

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