REPORT

Brand & Outcomes Lift Benchmarks

The only full-funnel normative benchmarks for ad effectiveness
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Compare brand and outcome lift results to others in your category

Building on DISQO’s unique ability to connect attitudinal and behavioral outcomes, we’re excited to introduce the industry’s first full-funnel normative benchmarks for ad effectiveness. See the typical impact of an advertising campaign on metrics spanning brand (awareness, favorability, purchase intent) to outcomes (site visitation, search, e-commerce).

Don’t rely on stale data

With consumer buying habits continuously changing, get an updated understanding of how your campaigns should be performing based on others in-market in just the past 18 months. See benchmark data across 4 distinct business / sales cycles to know what ‘good’ ads look like in today’s market. DISQO’s normative database is rapidly becoming the standard for top brands, having grown over 500% in the last year.

Do_The_WeRQ___Icon___volume-1Learn about various threats to existing normative benchmarks in the ad effectiveness industry

 

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See how attitudinal and behavioral metrics are impacted by the typical ad campaign

 

1291767_aim_center_dedication_precision_target_icon-1Discover how these metrics differ across business / sales cycles and industries

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See where your campaigns stand