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Discover
Discover the latest industry norms, including both brand lift and outcomes lift metrics, covering every step of the customer journey.
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Understand
Understand how different industries and categories perform across 17 distinct ad effectiveness benchmarks.
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Compare
Compare the performance of your ad campaigns against four product categories and 17 industries.
Compare your ad effectiveness to the industry at large or your category.
With DISQO’s unique ability to connect attitudinal and behavioral outcomes, we provide the only full-funnel normative benchmarks for ad effectiveness. See the typical impact of an ad campaign on brand lift metrics (like awareness, favorability, and purchase intent) and outcomes lift metrics (like site visits, search, and e-commerce). Compare your ad performance across industry verticals and advertising channels.
Stay current with updated benchmarks
Our benchmarks are continuously refreshed to reflect shifts in consumer behavior. This year's update spans data from 1,200 campaigns across four product categories and 17 industries, ensuring your ad performance insights remain relevant and accurate. DISQO’s normative database is rapidly becoming the go-to for top brands.