Avoid the Say-Do Gap
Most research relies on what consumers tell you but human recall is not perfect. On average, 38% of consumers’ self reported activity contradicted their actual behaviors online.
Reach invaluable audiences… fast
Struggling to find specific audiences for your online survey? Behavioral targeting unlocks “niche” consumers such as high intent car shoppers or your competitor’s customers.
Get quality insights from a truly validated audience
Go beyond traditional profiling data to screen consumers
Future-proof your campaign measurement from identifier disruptions