Zero-party data, what it is… why you need it.
Consumer behaviors have changed. You need new methods to understand them.
But what about third-party data?
We’ll explore the truth about third-party cookies, what dominant web browsers are doing to phase them out, and what marketers need as an alternative.
And how about first-party data?
While first-party data has been an alternative for many brands, it leaves gaping holes in a marketer’s understanding of consumer trends, as well as the complete consumer journey.
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