On-DEMAND WEBINAR

How does cookie deprecation impact premium video publishers?

Is the death of the third-party cookie more of an opportunity or threat for premium publishers?

Watch this discussion to hear from Warner Bros. Discovery, Paramount and DISQO for an insightful discussion about the latest innovations in premium video.

Fill out the form to access the recording

During this webinar, you will:

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Discover

Discover the evolving demands from brand clients and agencies, shaping publisher strategies.

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Learn

Learn how media owners are reshaping perceptions of "TV" as a driver of business outcomes and brand growth.

Icon_Indigo_Evaluate opportunities​

Understand

Understand the heightened standards for data-driven discussions in the C-suite, and their impact on decision-making.

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Embracing opportunity amid third-party cookies demise

2024 marks a pivotal moment in TV's digital evolution with the demise of third-party cookies. Amidst this shift, premium publishers are seizing new opportunities. With the introduction of ad-supported streaming tiers and a surge in streaming options, publishers are redefining television advertising. Watch industry leaders from Warner Bros. Discovery, Paramount, and Disqo as they discuss the future of advertising, covering topics from personalization to cross-platform measurement.

Our Speakers

Jennifer Strapp

Jennifer Strapp

VP of Audience Impact and Intelligence, Paramount

Jennifer is VP of Audience Impact and Intelligence at Paramount where she leads ad effectiveness measurement across the company's platforms and properties. In her career, she has developed proprietary data products that have empowered Paramount's ad sales team with deep intelligence on audience and ad campaign effectiveness.

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Sunil Soman

VP of Campaign Effectiveness, Warner Brothers Discovery

Sunil is VP of Campaign Effectiveness at Warner Brothers Discovery where he oversees all advertiser campaign effectiveness work across WBD's US media properties. Sunil serves as chair of the Advertising Research Foundation's Cross-Platform Attribution Committee.

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Stephen Jepson

President of Media Effectiveness, DISQO

Stephen is a thought leader in ad measurement, providing high-quality and creative solutions to customers who need to understand the impact of their campaign investments. As President of Media Effectiveness, Stephen leads the deployment of DISQO Brand solutions, delivering through our Brand and Outcomes Lift products, working with a growing array of client categories to improve advertising performance.