On-Demand WEBINAR

How consumer sentiment is evolving on generative AI

Tracking positive changes and persistent challenges in customer perception.

Watch this discussion, led by Patrick Egan and Roddy Knowles of DISQO, about consumer perceptions of generative AI.

Fill out the form to access the recording!

During this webinar, you will:

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Discover

How consumer awareness and usage have evolved

 

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Explore

Updated consumer attitudes toward generative AI
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Understand

The growing level of trust between consumers and generative AI
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Tracking the changes

As generative AI continues its rapid advancements, so too do consumer sentiments about its applications. But just how much of a shift in sentiment are we observing in these early days? Are consumers embracing the technology at the same pace as brands?

 Our discussion will focus on:

  • What has changed in the last few months and what hasn’t
  • Illuminating the ever-evolving place of generative AI with key audiences.

Our Speakers

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Roddy Knowles

Product Evangelist

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Roddy is Product Evangelist at DISQO, focusing on helping companies best leverage DISQO's suite of products and keeping customers at the center of product decisions. He is a frequent speaker, award-winning author, and champion of research innovation and best practices. An industry veteran, he actively supports the research community as an Insights Association IPC Laureate and board member at Market Research Institute International.

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Patrick Egan

Director, Research & Insights

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Patrick is a Director of Research & Insights at DISQO, specializing in research and insights within their ad measurement, ad testing, and consumer survey tools. Prior to DISQO, Patrick has been in research consulting on both the client side (aviation, education) and vendor side (CPG, auto, foodservice, finance), serving as an expert in research design, advanced analytics, and data-driven decision-making. He obtained his Ph.D. in 2014 from Indiana University, with a focus on social psychology and research methods.