ON-DEMAND WEBINAR

HI on AI: Human intel on artificial intelligence

What brands need to know about consumers’ early perceptions of generative AI

Watch this discussion focused on the potential payoffs and risks that come with being an early adopter and how brands can safely and effectively experiment with generative AI.

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During this webinar, you will:

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Discover

Discover what consumers think about new generative AI tools, including their usage and perceptions of these applications

 

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Understand

Understand challenges with AI trust, the specific concerns consumers have, and the contexts where trust is most difficult to earn
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Learn

Learn about desires for AI disclosure, and hear some ways that brands can effectively communicate their AI efforts to customers
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UNCOVER GROWING EXPOSURE

Exposure to generative AI is abundant right now, and businesses must understand what’s changed, what hasn’t, and the ever-evolving place of generative AI with critical audiences.

TRACK AND UNPACK THE CHANGES

As usage rises and attitudes evolve, DISQO is tracking sentiment to keep businesses on top of customer experience with expectations for and perceptions of generative AI.

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Our Speakers

 
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Roddy Knowles

Product Evangelist

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Roddy is a Product Evangelist at DISQO, focused on helping companies best leverage DISQO's suite of products and keeping customers at the center of product decisions. He is a frequent speaker, award-winning author, and champion of research innovation and best practices. An industry veteran, he actively supports the research community as an Insights Association IPC Laureate and board member at Market Research Institute International.

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Patrick Egan

Director, Research & Insights

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Patrick is a Director of Research & Insights at DISQO, specializing in research and insights within their ad measurement, ad testing, and consumer survey tools. Prior to DISQO, Patrick has been in research consulting on both the client side (aviation, education) and vendor side (CPG, auto, foodservice, finance), serving as an expert in research design, advanced analytics, and data-driven decision-making. He obtained his Ph.D. in 2014 from Indiana University, with a focus on social psychology and research methods.