Future-Proofing Brand Lift
How zero-party data ensures ad measurement against cookie and digital ID uncertainty.
Download our report and learn how to future-proof your campaign effectiveness measurement today!
Uncertainty of the end of cookies
With the phase-out of third-party cookies looming, marketers and publishers are left wondering what will replace this method of tracking user behavior post-ad exposure. This uncertainty underscores the importance of being prepared for a cookie-less future with alternative solutions such as zero-party behavioral data.
The industry strives to innovate scalable identity solutions for trustworthy assessments of ad campaign effectiveness. DISQO's Brand Lift and Outcomes Lift products leverage zero-party data in a single-source, objective approach to cross-platform measurement. This has made DISQO the go-to choice for future-proofed ad campaign effectiveness measurement.