Future-Proofing Brand Lift

How zero-party data ensures ad measurement against cookie and digital ID uncertainty.

Download our report and learn how to future-proof your campaign effectiveness measurement today!

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Icon_Indigo_Explore attitudes and behaviors​


Explore the three core questions that every marketer needs to consider regarding consumer ID uncertainty.




Discover how DISQO helps clients make data-driven decisions without compromising consumer privacy.


Prepare for the cookie-less future by exploring alternative solutions such as first-party and zero-party data.

Uncertainty of the end of cookies

With the phase-out of third-party cookies looming, marketers and publishers are left wondering what will replace this method of tracking user behavior post-ad exposure. This uncertainty underscores the importance of being prepared for a cookie-less future with alternative solutions such as zero-party behavioral data.

Cookie-less future

The industry strives to innovate scalable identity solutions for trustworthy assessments of ad campaign effectiveness. DISQO's Brand Lift and Outcomes Lift products leverage zero-party data in a single-source, objective approach to cross-platform measurement. This has made DISQO the go-to choice for future-proofed ad campaign effectiveness measurement.