REPORT
Future-Proofing Brand Lift
How zero-party data ensures ad measurement against cookie and digital ID uncertainty.
Download our report and learn how to future-proof your campaign effectiveness measurement today!
![Icon_Indigo_Explore attitudes and behaviors](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Explore%20attitudes%20and%20behaviors%E2%80%8B.png?width=500&height=500&name=Icon_Indigo_Explore%20attitudes%20and%20behaviors%E2%80%8B.png)
Explore
![Icon_Indigo_Roadmap](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Roadmap.png?width=500&height=500&name=Icon_Indigo_Roadmap.png)
Discover
![Icon_Indigo_Future-Proof](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Future-Proof.png?width=500&height=500&name=Icon_Indigo_Future-Proof.png)
Prepare
![](https://go.disqo.com/hubfs/raw_assets/public/DISQO_Apr_2023/assets/images/none.png)
![DIS_Cookies_Web_LP_800x800](https://go.disqo.com/hs-fs/hubfs/2023-APR-HA2C23/DIS_Cookies_Web_LP_800x800.png?width=801&height=801&name=DIS_Cookies_Web_LP_800x800.png)
Uncertainty of the end of cookies
With the phase-out of third-party cookies looming, marketers and publishers are left wondering what will replace this method of tracking user behavior post-ad exposure. This uncertainty underscores the importance of being prepared for a cookie-less future with alternative solutions such as zero-party behavioral data.
Cookie-less future
The industry strives to innovate scalable identity solutions for trustworthy assessments of ad campaign effectiveness. DISQO's Brand Lift and Outcomes Lift products leverage zero-party data in a single-source, objective approach to cross-platform measurement. This has made DISQO the go-to choice for future-proofed ad campaign effectiveness measurement.