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Learn
Learn what characteristics define the Gen Z cohort, where their political ideologies fall, and what motivates them to take action.
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Discover
Discover what content and which platforms resonate most with Gen Zers to optimize campaign planning.
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Explore
Explore the top issues Gen Z voters care about, where they get their news, and how you can honor their societal views.
What role does social media play in advertising to Gen Z voters?
Traditional forms of advertising are still effective when advertising to the Gen Z voter, but social media is the most trusted source of information. Advertisers should put a strong focus on social media campaigns, while ensuring consistent messaging across all mediums.
How can marketers engage Gen Z voters with their advertising?
The Gen Z voter is eager to share content that aligns with their values. Marketers should make it very easy for Gen Z to share their content to ensure brands and candidates are ever present in the online social discourse.