---
title: Marketer's Guide to Gen Z Voters | How Election Ads And News Impact Gen Z
description: Discover Gen Z voters’ political ideologies and perceptions toward political advertising. Download for more on this fast-growing, and highly engaged, population.
---

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## REPORT

# A Marketer’s Guide to the Gen Z Voter

### How election advertising and news will impact Gen Z.

Download to understand how the fastest-growing voting population responds to the news cycle and political advertising.

Fill out the form to download

![Icon_Indigo_Audience Research](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Audience%20Research.png?width=500&height=500&name=Icon_Indigo_Audience%20Research.png)

#### Learn

 Learn what characteristics define the Gen Z cohort, where their political ideologies fall, and what motivates them to take action.

![Icon_Indigo_Cross Media](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Cross%20Media.png?width=500&height=500&name=Icon_Indigo_Cross%20Media.png)

#### Discover

 Discover what content and which platforms resonate most with Gen Zers to optimize campaign planning.

![Icon_Indigo_Consumer Sentiment](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Consumer%20Sentiment.png?width=500&height=500&name=Icon_Indigo_Consumer%20Sentiment.png)

#### Explore

 Explore the top issues Gen Z voters care about, where they get their news, and how you can honor their societal views.

![](https://go.disqo.com/hubfs/raw_assets/public/DISQO_Apr_2023/assets/images/none.png)

![GenZ Marketers Guide_Web_HS LP_800x800](https://go.disqo.com/hs-fs/hubfs/2024%20Reports/Gen%20Z%20Political%20Report/GenZ%20Marketers%20Guide_Web_HS%20LP_800x800.png?width=800&height=800&name=GenZ%20Marketers%20Guide_Web_HS%20LP_800x800.png)

 

## What role does social media play in advertising to Gen Z voters?

Traditional forms of advertising are still effective when advertising to the Gen Z voter, but social media is the most trusted source of information. Advertisers should put a strong focus on social media campaigns, while ensuring consistent messaging across all mediums.

## How can marketers engage Gen Z voters with their advertising?

The Gen Z voter is eager to share content that aligns with their values. Marketers should make it very easy for Gen Z to share their content to ensure brands and candidates are ever present in the online social discourse.

[ Download ](https://go.disqo.com/guide-to-gen-z-voter-website#form)

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