Overview
Loyalty programs are a key driver of repeat bookings and long-term value in the competitive airline market. But with many programs seen as interchangeable, a leading global airline needed to understand whether its advertising was truly changing how travelers viewed its loyalty offering. Partnering with its media agency and DISQO, the brand sought to measure whether a data-driven programmatic display campaign could meaningfully improve metrics. Using DISQO Brand Lift, the airline gained clear, person-level insight into how ad exposure influenced traveler perceptions.
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Challenge
The airline needed to stand apart while proving that media spend was driving real, incremental shifts in how travelers perceived the value, benefits, and differentiation of its loyalty program.
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Solution
DISQO Brand Lift measured attitudinal change by comparing exposed travelers to a matched control group, delivering consistent, cross-channel insight into how programmatic display and travel-context placements influenced loyalty perceptions.
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Impact
The campaign delivered statistically significant lift across core loyalty metrics, including favorability, perceived value, ease of reward redemption, program differentiation, and booking intent, validating both the media strategy and the messaging approach.
Taking loyalty to new altitudes
Loyalty is earned when advertising delivers more than impressions. DISQO helps brands move beyond surface-level metrics to understand how media actually shapes perception, preference, and intent. By measuring brand lift with precision and consistency across channels, DISQO empowers marketers to optimize with confidence, prove incrementality, and build loyalty programs that truly resonate. The same clarity is available to any brand ready to measure what matters and fuel what works.