Feedback Loop allows us to get insights from customers in pretty much any target market within 2-3 days. This means that the product teams around our business can validate (or negate!) their assumptions without having to rely on their gut-feeling.
I love the quick turnaround time paired with the ability to reach a wider audience. Traditionally, surveying several hundred customers requires several weeks of lead time - that's no longer the case!
The level of reach and customization of audiences is a fantastic resource. It's beneficial not to have to source your participants on your own. The available templates are a great option to use as well. The guidance from the Feedback Loop staff is helpful too if you need extra help with how to word specific questions or need advice on industry best practices.
It is easy to create tests and get results in days to help make informed business and product decisions. Our research partner and account manager are key assets in our agile research process.
We like the annual license package with Feedback Loop, as it means there is no quibbling in the business around running a survey - it becomes a no-brainer.
We tend to lean on Feedback Loop for early discovery and rapid concept vetting. It's been great to be able to target specific audiences and gauge the desirability of new features/functionality.
We love the "full service" that Feedback Loop gives us - we have an account manager who is always there for us, a research team that helps design surveys and creates visual designs for us when needed.
We use Feedback Loop for a broad range of use cases, including early-stage product or concept testing, behavioral analysis, validating business case assumptions and marketing/UX testing.
Feedback Loop customer insights have led us to "ratify" projects where there is customer buy-in, halt projects where there is not, and shape all projects around the customer needs & expectations.
We've found that Feedback Loop has helped our whole business become more consumer-centric - it's like being able to get the customer in the room and hearing from them.