During this webinar, you will:
/Indigo%20Icons/Icon_Indigo_Think.png?width=500&height=500&name=Icon_Indigo_Think.png){kind=icon}
Learn
Learn the key metrics for understanding full-funnel ad impact.
/Indigo%20Icons/Icon_Indigo_Built%20on%20Data.png?width=500&height=500&name=Icon_Indigo_Built%20on%20Data.png){kind=icon}
Discover
Discover why a consumer-consented, single-source approach to measurement provides holistic and reliable measurement.
/Indigo%20Icons/Icon_Indigo_Advertising%20Impact.png?width=500&height=500&name=Icon_Indigo_Advertising%20Impact.png){kind=icon}
Hear
Hear why advertisers are thinking about measurement in the rapidly evolving universe of media.
Understanding Full-Funnel Impact
The stakes for ad effectiveness measurement have never been higher. New ad formats, siloed social platforms, deprecating identifier technologies and constantly changing consumer behaviors are all having an impact. But leading brands, agencies and publishers are innovating with customer-first approaches that give people choice and control over how their identity and data are used.
Graeme Hutton
SVP, Group Partner Research
Graeme leads UM's approach to advertising effectiveness research and related industry developments, and his clients include Energizer and J&J.
Marian Thomas
Director of Partnerships, Research & Measurement
With over 20 years of experience in digital media, Marian combines quantitative and qualitative data to drive efficiencies for Zynga’s advertising organization.
Stephen Jepson
EVP, Advertising Effectiveness
Stephen leads the deployment of DISQO’s innovative Brand Lift and Outcomes Lift products, working closely with brands, agencies and publishers to forge a sustainable path forward in cross-platform campaign effectiveness measurement.