---
title: "Future-Proof Your Ad Measurement: Understanding Full-Funnel Impact | On-Demand"
description: Hear from a panel of measurement leaders from Zynga, UM and Disqo for a look at what it will take to future-proof your ad measurement and attribution efforts.
image: https://go.disqo.com/hubfs/AdWeek%20Oct_HS_800x800.png
---

[![DISQO Logo White](https://go.disqo.com/hubfs/DISQO%20RGB%20Logo%20White.svg) ](https://www.disqo.com)

## on-demand WEBINAR

# Future-Proof Your Ad Measurement

##### Understanding Full-Funnel Impact

Hear from industry leaders innovating their ad measurement and attribution efforts.

Fill out the form to access the recording

### During this webinar, you will:

![Icon_Indigo_Think](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Think.png?width=500&height=500&name=Icon_Indigo_Think.png)

#### Learn

Learn the key metrics for understanding full-funnel ad impact.

![Icon_Indigo_Built on Data](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Built%20on%20Data.png?width=500&height=500&name=Icon_Indigo_Built%20on%20Data.png)

#### Discover

Discover why a consumer-consented, single-source approach to measurement provides holistic and reliable measurement.

![Icon_Indigo_Advertising Impact](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Advertising%20Impact.png?width=500&height=500&name=Icon_Indigo_Advertising%20Impact.png)

#### Hear

Hear why advertisers are thinking about measurement in the rapidly evolving universe of media.

![](https://go.disqo.com/hubfs/raw_assets/public/DISQO_Apr_2023/assets/images/none.png)

![AdWeek Oct_HS_800x800](https://go.disqo.com/hs-fs/hubfs/AdWeek%20Oct_HS_800x800.png?width=800&height=800&name=AdWeek%20Oct_HS_800x800.png)

 

## Understanding Full-Funnel Impact

The stakes for ad effectiveness measurement have never been higher. New ad formats, siloed social platforms, deprecating identifier technologies and constantly changing consumer behaviors are all having an impact. But leading brands, agencies and publishers are innovating with customer-first approaches that give people choice and control over how their identity and data are used.

[ Watch Now! ](https://go.disqo.com/futureproof-webinar-on-demand-website#form)

## Our Speakers

![Graeme](https://go.disqo.com/hs-fs/hubfs/Graeme.png?width=649&height=649&name=Graeme.png "Graeme")

## Graeme Hutton

### SVP, Group Partner Research

**![](https://lh3.googleusercontent.com/vsLDoPxI5pm4fWfzVXxWN-nBYVETKZTxoaM7CE2Cb9biq0dbeU-jwtdSO1NuX9wn9dQUD-hysblDqknvBwWw2HsS4YsHxn2_Z3dxoP_wp1J24l1rb-5M6n-XCxzSmRoNDsYmafK0ybYu8d4=s2048)**

Graeme leads UM's approach to advertising effectiveness research and related industry developments, and his clients include Energizer and J&J.

![Marian](https://go.disqo.com/hs-fs/hubfs/Marian.png?width=649&height=649&name=Marian.png "Marian")

## Marian Thomas

### Director of Partnerships, Research & Measurement

![](https://lh6.googleusercontent.com/hEb4J4rdODP8lS8IwhLk6FOtOXCCfw6iX4V0TuhPDYjVe04J8kNfeC6AhYWPVnO4j0k6yjQJ0d2otGUPn-HVQWIFutDPVZqIi9mIOpLTj6uQP0LU4udhUp6IzrWHQsu4CR0d3_XaqpOlp_I=s2048)

With over 20 years of experience in digital media, Marian combines quantitative and qualitative data to drive efficiencies for Zynga’s advertising organization.

![SJ](https://go.disqo.com/hs-fs/hubfs/SJ.png?width=649&height=649&name=SJ.png "SJ")

## Stephen Jepson

### EVP, Advertising Effectiveness

**![DISQO New Logo 2023](https://go.disqo.com/hs-fs/hubfs/DISQO%20New%20Logo%202023.png?width=105&height=27&name=DISQO%20New%20Logo%202023.png)**

Stephen leads the deployment of DISQO’s innovative Brand Lift and Outcomes Lift products, working closely with brands, agencies and publishers to forge a sustainable path forward in cross-platform campaign effectiveness measurement.

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