Emerging Social Platforms Readiness Quiz

Question of 5

How often do you explore new digital platforms for marketing potential?

Select one

Regularly, I'm always on the lookout for emerging platforms. Occasionally, when I hear about something new. Rarely, I only explore new platforms once they are mainstream. Never, I focus solely on traditional platforms.

How do you gauge the effectiveness of new digital platforms with your target audience?

Select One

I have an objective, third-party measurement solution and/or partner. I use the metrics provided by each platform. I rely solely on anecdotal feedback or gut feelings. I have no measurement strategy in place.

The digital landscape – especially social media – is siloed. How do you gauge content effectiveness across these silos?

Select one

I use a single-source measurement strategy to track content performance across different platforms. I leverage multiple measurement solutions and/or partners to assess content performance on each platform. I compare the platform-provided metrics to each other even though they are not always cohesive. I don’t compare effectiveness across digital platforms.

Marketers need to understand how platforms impact brand metrics and performance outcomes. Do you measure effectiveness through the marketing funnel?

Select one

I track metrics through the funnel with granularity, from brand awareness down to e-commerce activity. I rely on limited brand lift metrics to measure campaign performance. I use engagement and conversion metrics provided by platforms. I don’t measure marketing funnel metrics and/or only use sales data to gauge effectiveness.

Traditional identifiers, like third-party cookies, are fading fast. Do you have an alternative, cookieless approach in place to future-proof your measurement?

Select one

We already leverage an identity-based cookieless solution and/or are investing in first-party data strategies. We're looking into alternative solutions and/or first-party data strategies but haven't taken concrete steps yet. We continue to rely on traditional identifiers and hope for minimal disruption. I don’t know how to adapt to changing identifier landscapes.

Question of 5

How often do you explore new digital platforms for marketing potential?

Select one

How do you gauge the effectiveness of new digital platforms with your target audience?

Select One

The digital landscape – especially social media – is siloed. How do you gauge content effectiveness across these silos?

Select one

Marketers need to understand how platforms impact brand metrics and performance outcomes. Do you measure effectiveness through the marketing funnel?

Select one

Traditional identifiers, like third-party cookies, are fading fast. Do you have an alternative, cookieless approach in place to future-proof your measurement?

Select one

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