During this webinar, you will:
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Learn
Learn how social media and retail media platforms are evolving to support user search habits and capture ad spending growth.
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Discover
Discover which retailers are capturing the majority of search ad budgets.
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Understand
Understand the implications of generative AI, including AI-powered chatbots and search functionality.
Enhance search strategies across social and retail media platforms
Social and retail media have emerged as search engines in their own right for brand and product research. New DISQO insights found that more than half of Gen Zers use TikTok specifically for search. Marketers need to understand how consumer search habits are shifting to optimize their strategies accordingly.
