During this webinar, you will:
/Indigo%20Icons/Icon_Indigo_Cross%20Media.png?width=500&height=500&name=Icon_Indigo_Cross%20Media.png){kind=icon}
Understand
Understand how marketers are enhancing their media mix modeling (MMM) to future-proof ad measurement strategies.
/Indigo%20Icons/Icon_Indigo_Privacy.png?width=500&height=500&name=Icon_Indigo_Privacy.png){kind=icon}
Discover
Discover the rising importance of MMM due to stricter privacy laws and the uncertain future of third-party cookies in Chrome.
/Indigo%20Icons/Icon_Indigo_Learning.png?width=500&height=500&name=Icon_Indigo_Learning.png){kind=icon}
Learn
Learn how MMM and other measurement tools can help prepare your advertising strategy for the future.
Navigating the waves of attribution in 2025
Over 60% of US marketers are focusing on improving media mix modeling (MMM) to enhance their ad measurement strategies amid tightening privacy laws and uncertainty around third-party cookies. Watch senior analyst Evelyn Mitchell-Wolf and DISQO's President of Media Effectiveness discuss how MMM and other measurement tools can help prepare your strategy for 2025 and beyond.
