---
title: "Ad Measurement Trends: Overcoming Signal Loss and Attribution Hurdles"
description: Learn how marketers are adjusting their ad measurement strategies for 2025. Learn the importance of media mix modeling and tackling attribution challenges.
image: https://go.disqo.com/hubfs/2024%20DISQO%20Webinars/EMARKETER%20-%20Ad%20Measurement%20Trends%20Webinar/AdMeasurementTrends_Webinar_HS%20LP%20Header_800x800.jpg
---

[![DISQO Logo White](https://go.disqo.com/hubfs/DISQO%20RGB%20Logo%20White.svg) ](https://www.disqo.com)

## ON-DEMAND WEBINAR

# Ad Measurement Trends

## Overcoming Signal Loss and Attribution Hurdles in 2025

Watch now to explore tactics to prepare your strategy for 2025 and beyond.

Fill out the form to access the recording

### During this webinar, you will:

![Icon_Indigo_Cross Media](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Cross%20Media.png?width=500&height=500&name=Icon_Indigo_Cross%20Media.png)

#### Understand

Understand how marketers are enhancing their media mix modeling (MMM) to future-proof ad measurement strategies.

![Icon_Indigo_Privacy](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Privacy.png?width=500&height=500&name=Icon_Indigo_Privacy.png)

#### Discover

Discover the rising importance of MMM due to stricter privacy laws and the uncertain future of third-party cookies in Chrome.

![Icon_Indigo_Learning](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Learning.png?width=500&height=500&name=Icon_Indigo_Learning.png)

#### Learn

Learn how MMM and other measurement tools can help prepare your advertising strategy for the future.

![](https://go.disqo.com/hubfs/raw_assets/public/DISQO_Apr_2023/assets/images/none.png)

![AdMeasurementTrends_Webinar_HS LP Header_800x800](https://go.disqo.com/hs-fs/hubfs/2024%20DISQO%20Webinars/EMARKETER%20-%20Ad%20Measurement%20Trends%20Webinar/AdMeasurementTrends_Webinar_HS%20LP%20Header_800x800.jpg?width=800&height=800&name=AdMeasurementTrends_Webinar_HS%20LP%20Header_800x800.jpg)

 

## Navigating the waves of attribution in 2025

Over 60% of US marketers are focusing on improving media mix modeling (MMM) to enhance their ad measurement strategies amid tightening privacy laws and uncertainty around third-party cookies. Watch senior analyst Evelyn Mitchell-Wolf and DISQO's President of Media Effectiveness discuss how MMM and other measurement tools can help prepare your strategy for 2025 and beyond. 

[ Watch Now! ](https://go.disqo.com/emarketer-webinar-ad-measurement-trends#form)

Our Speakers

![Evelyn Mitchell-Wolf](https://go.disqo.com/hs-fs/hubfs/2024%20DISQO%20Webinars/EMARKETER%20-%20Shift%20in%20Search%20Meet%20the%20Analyst%20Webinar/Evelyn%20Mitchell-Wolf.png?width=176&height=176&name=Evelyn%20Mitchell-Wolf.png "Evelyn Mitchell-Wolf")

## Evelyn Mitchell-Wolf

### Senior Analyst, EMARKETER

![Stephen Jepson](https://go.disqo.com/hs-fs/hubfs/2024%20DISQO%20Webinars/An%20Insider%E2%80%99s%20Approach%20to%20Measuring%20Ad%20Effectiveness%20-%20AdWeek/Stephen%20Jepson.png?width=176&height=176&name=Stephen%20Jepson.png "Stephen Jepson")

## Stephen Jepson

### President, Media Effectiveness, DISQO

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