---
title: "Benchmarking What Works: Measure Ad Effectiveness | Exclusive Webinar"
description: Discover key strategies for measuring ad effectiveness and aligning campaign planning in a post-cookie world with insights from industry experts.
image: https://go.disqo.com/hubfs/2025-DISQO-CAMPAIGNS/EMARKETER-Tech-Talk-Webinar/eMarketer%20Webinar_Hubspot-OnDemand.png
---

[![DISQO Logo White](https://go.disqo.com/hubfs/DISQO%20RGB%20Logo%20White.svg) ](https://www.disqo.com)

## ON-DEMAND WEBINAR

# Benchmarking What Works: How Winning Brands Measure Ad Effectiveness

Watch this discussion with EMARKETER to learn new insights from our ad effectiveness benchmarks.

Fill out the form to access the recording

![eMarketer Webinar_Hubspot-OnDemand](https://go.disqo.com/hs-fs/hubfs/2025-DISQO-CAMPAIGNS/EMARKETER-Tech-Talk-Webinar/eMarketer%20Webinar_Hubspot-OnDemand.png?width=800&height=800&name=eMarketer%20Webinar_Hubspot-OnDemand.png)

 

## Driving success, measurement strategies, and the post-cookie future

Watch this exclusive Tech-Talk webinar hosted by EMARKETER, featuring fresh insights from [DISQO's annual Ad Effectiveness Benchmarks](https://go.disqo.com/ad-effectiveness-benchmarks?hsLang=en). Sean Adams, DISQO's SVP of Ad Measurement, sat down with EMARKETER's VP, Marissa Coslov, to explore key strategies for identifying the KPIs that drive success at every stage of the funnel. Discover actionable methods for aligning measurement strategies in a post-cookie world and learn step-by-step approaches to leveraging benchmarking data for smarter, more effective campaign planning.

[ Watch Now! ](https://go.disqo.com/emarketer-tech-talk-ad-effectiveness-on-demand#form)

Our Speakers

![Marissa Coslov](https://go.disqo.com/hs-fs/hubfs/2025-DISQO-CAMPAIGNS/EMARKETER-Tech-Talk-Webinar/Marissa%20Coslov.png?width=176&height=176&name=Marissa%20Coslov.png "Marissa Coslov")

## Marissa Coslov

### Vice President, EMARKETER

![Sean Adams](https://go.disqo.com/hs-fs/hubfs/2024%20DISQO%20Campaigns/2024%20DISQO%20Webinars/Consumer%20Trends%202025%20-%20AdWeek%20Webinar/Sean%20Adams.png?width=176&height=176&name=Sean%20Adams.png "Sean Adams")

## Sean Adams

### SVP, Ad Measurement, DISQO

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