Driving success, measurement strategies, and the post-cookie future
Watch this exclusive Tech-Talk webinar hosted by EMARKETER, featuring fresh insights from DISQO's annual Ad Effectiveness Benchmarks. Sean Adams, DISQO's SVP of Ad Measurement, sat down with EMARKETER's VP, Marissa Coslov, to explore key strategies for identifying the KPIs that drive success at every stage of the funnel. Discover actionable methods for aligning measurement strategies in a post-cookie world and learn step-by-step approaches to leveraging benchmarking data for smarter, more effective campaign planning.
