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Discover
Discover CTV’s unique strengths in boosting valuable metrics, like brand familiarity and favorability.
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Uncover
Uncover strategies to facilitate the path-to-purchase in CTV ads.
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Understand
Understand how CTV performance varies across 4 key industries.
Adding CTV to the (media) mix
As the fastest-growing major advertising channel in the US, connected TV (CTV) provides brands and media publishers with new ad formats to engage consumers. Explore brand and outcomes lift metrics by industry to understand where CTV is most impactful.
Unlock the power of CTV with DISQO
Strengthened by our partnership with Vizio, DISQO provides large-scale, granular data to deeply understand CTV ad effectiveness. Our comprehensive CTV benchmarks are packed with valuable insights to fuel brand growth.