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Discover
Discover how CTV delivers unmatched brand familiarity, favorability, and purchase intent through immersive storytelling and advanced targeting.
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Identify
Identify opportunities to leverage innovative ad formats, like interactive and shoppable ads, to drive engagement and action.
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Compare
Compare performance across different industries, brand maturity stages, and campaign types for a complete view of CTV’s impact.
Adding CTV to the (media) mix
Connected TV (CTV) has reshaped advertising in 2025, with ad spending projected to reach $33.35 billion. Offering premium inventory and advanced ad formats, CTV is the go-to channel for boosting mid-to-lower-funnel metrics like purchase intent and brand consideration.
Unlock the power of CTV with DISQO
DISQO delivers unmatched insights into CTV ad effectiveness. Drawing from over 1,650 campaigns across four years, our 2025 benchmarks provide the most comprehensive data on CTV's effectiveness in driving brand and outcomes lift.