---
title: CTV Ad Effectiveness Benchmarks | TV Ad Measurement Insights
description: Discover how CTV advertising boosts brand familiarity and purchase intent. Download the benchmarks to enhance connected TV campaigns and drive engagement.
image: https://go.disqo.com/hubfs/2025-DISQO-CAMPAIGNS/2025-CTV-Ad-Effectiveness-Benchmarks/CTVBenchmarks_Launch_Social.jpg
---

[![DISQO Logo White](https://go.disqo.com/hubfs/DISQO%20RGB%20Logo%20White.svg) ](https://www.disqo.com)

## REPORT

# CTV Ad Effectiveness Benchmarks

## Compare your Brand Lift and Outcomes Lift performance in the leading channel for immersive advertising

Download to compare your connected TV campaigns against industry benchmarks.

Fill out the form to download

![Icon_Indigo_TV](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_TV.png?width=500&height=500&name=Icon_Indigo_TV.png)

#### Discover

Discover how CTV delivers unmatched brand familiarity, favorability, and purchase intent through immersive storytelling and advanced targeting.

![Icon_Indigo_identify](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Search.png?width=500&height=500&name=Icon_Indigo_Search.png)

#### Identify

 Identify opportunities to leverage innovative ad formats, like interactive and shoppable ads, to drive engagement and action.

![Icon_Indigo_performance](https://go.disqo.com/hs-fs/hubfs/0_DISQO%20Icons%20(New%202023)/Indigo%20Icons/Icon_Indigo_Every%20Outcome.png?width=500&height=500&name=Icon_Indigo_Every%20Outcome.png)

#### Compare

 Compare performance across different industries, brand maturity stages, and campaign types for a complete view of CTV’s impact. 

![](https://go.disqo.com/hubfs/raw_assets/public/DISQO_Apr_2023/assets/images/none.png)

![2024 Q1 CTV Norms_Web_HS LP_800x800](https://go.disqo.com/hs-fs/hubfs/2024%20DISQO%20Reports/CTV%20Ad%20Effectiveness%20Benchmarks/2024%20Q1%20CTV%20Norms_Web_HS%20LP_800x800.png?width=800&height=800&name=2024%20Q1%20CTV%20Norms_Web_HS%20LP_800x800.png)

 

## Adding CTV to the (media) mix

Connected TV (CTV) has reshaped advertising in 2025, with ad spending projected to reach $33.35 billion. Offering premium inventory and advanced ad formats, CTV is the go-to channel for boosting mid-to-lower-funnel metrics like purchase intent and brand consideration.

## Unlock the power of CTV with DISQO

DISQO delivers unmatched insights into CTV ad effectiveness. Drawing from over 1,650 campaigns across four years, our 2025 benchmarks provide the most comprehensive data on CTV's effectiveness in driving brand and outcomes lift.

[ Download ](https://go.disqo.com/ctv-ad-effectiveness-benchmarks-owned-website#form)

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