2024 CTV Ad Effectiveness Benchmarks

Compare your brand’s performance in Adland's fastest-growing channel

Download to benchmark your connected TV campaigns’ performance.

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Discover CTV’s unique strengths in boosting valuable metrics, like brand familiarity and favorability.


Uncover strategies to facilitate the path-to-purchase in CTV ads.
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Understand how CTV performance varies across 4 key industries.
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Adding CTV to the (media) mix

As the fastest-growing major advertising channel in the US, connected TV (CTV) provides brands and media publishers with new ad formats to engage consumers. Explore brand and outcomes lift metrics by industry to understand where CTV is most impactful.

Unlock the power of CTV with DISQO

Strengthened by our partnership with Vizio, DISQO provides large-scale, granular data to deeply understand CTV ad effectiveness. Our comprehensive CTV benchmarks are packed with valuable insights to fuel brand growth.